So you have been trying to increase your clientele and one day at a business luncheon someone asks “What do you do?” How do you respond? With your “elevator pitch” of course. As entrepreneurs we need to have our elevator pitch ready at all times.
What is an elevator pitch, you ask? It is defined as “a short summary used to quickly and simply define a process, product, service, organization, or event and its value”. It is the ice breaker that can lead to a more in depth conversation about what you and your company can offer. In practice you typically have just 60 seconds or 130 words to leave an exciting, impactful and meaningful impression with whomever you come in contact. So make them count.
Elevator pitches are meant to be short, so don’t try to pack in too much. People want to know “What can you do for me?” Introduce yourself and explain the solutions your company offers. Give just a couple of details. Explain your expertise, why you are best suited to do the job. As there are no non-disclosure agreements signed at the beginning of a pitch save the piece de resistance for later.
Get comfortable with your pitch. You don’t want to sound like a pre-recorded program. Show passion but exercise restraint. Relax, relax, relax! Practice, practice, practice!
To review, a great pitch answers the following questions in 60 seconds or less:
- What is your product or service?
- Who is your market?
- Who is behind the company?
- Who is your competition?
- What is your competitive advantage?
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