You’re working hard to grow your clientele when suddenly at a business event, someone asks the million-dollar question: “What do you do?” This is your moment to shine with a perfectly crafted elevator pitch.
🎯 Critical Business Skill
As entrepreneurs, we need to have our elevator pitch ready at all times. You never know when opportunity will knock.
What Exactly is an Elevator Pitch?
📝 Official Definition
“A short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.”
Think of your elevator pitch as the ultimate icebreaker—a conversation starter that can lead to deeper discussions about what you and your company can offer.
⏱️ The Golden Window
You typically have just 60 seconds or 130 words to make an exciting, impactful, and meaningful impression. Make every word count!
Crafting Your Perfect Elevator Pitch
Keep It Short and Powerful
🚫 Common Mistake
Avoid trying to pack in too much information. People primarily want to know: “What can you do for me?”
🎨 Essential Elements to Include
- Introduce yourself and your company
- Explain the solutions your business provides
- Share key details that highlight your expertise
- Explain why you’re the best choice for the job
💎 Save Your Best for Later
Since there are no non-disclosure agreements at the beginning of a pitch, save your piece de résistance (the most impressive feature) for follow-up conversations.
Mastering Your Delivery
How you deliver your pitch is just as important as what you say.
🎭 Sound Natural
Avoid sounding like a pre-recorded program. Be authentic and conversational.
🔥 Show Passion
Let your enthusiasm shine through, but maintain professional restraint.
😌 Stay Relaxed
Take deep breaths and maintain comfortable eye contact.
📚 Practice Diligently
Rehearse until it feels natural but not memorized.
The 5 Essential Questions Your Pitch Must Answer
A great elevator pitch addresses these five key questions in 60 seconds or less:
1. What is your product or service?
Clearly define what you offer in simple, understandable terms.
2. Who is your target market?
Identify who needs your solution and why they need it.
3. Who is behind the company?
Briefly introduce yourself and your team’s credibility.
4. Who is your competition?
Acknowledge the landscape you operate in.
5. What is your competitive advantage?
Explain what makes you different and better.
🌟 Pro Tip: The 60-Second Test
Time yourself delivering your pitch. If it takes longer than 60 seconds, trim it down. Remember: brevity is the soul of business.
“A wealthy person is simply someone who has learned how to make money when they’re not working.” – Robert Kiyosaki
