15 years ago we made our dream a reality by registering our company ANGEL SERVICES where our aim was to assist startup and veteran businesses to make valuable management decisions, all geared toward assisting entrepreneurs secure themselves against bankruptcy. 7 years ago our CEO Mrs. Letetia Superville-Barratt took that leap of faith and decided to [...]
What different colours mean? You need to pick your colours carefully to enhance specific elements of the logo and bring nuance to your message with the use of shade and tone. Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear [...]
This week… fundamentals of colour (you might want to download a colour wheel). Colour fundamentals: Trends change, but colour fundamentals stay the same. No matter what look you want to achieve, look to these classic colour relationships for ideas. Monochromatic: A monochromatic colour scheme uses colour variations that come from the same base hue. You [...]
Understanding the psychology of colour is vital to designing an effective logo, the human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning - not only in natural world but also within our culture. Designers [...]
As small business owners and entrepreneurs with limited budgets, we do not have the luxury of spending millions of advertising dollars to brand our businesses. Fortunately and thanks to a fundamental shift in the way that business is being conducted these days, there are a few things that you can do to successfully brand your [...]
Business is a game and only the team with the best players will win. To beat the competition requires everyone’s collective effort. As the leader of your business it’s very important you enlist the support of everyone once you’ve agreed on the strategies to adopt in dealing with the competitors. Think of the mosquito… You [...]
As we mentioned earlier this week, we are seeing the benefits of branding with our company logo, giving valuable nuggets and tips and also informative webinars. We are in an age of visibility and consistence. We are in the process of reaping the rewards of this. We start this week out with the importance of [...]
