Colour Psychology and Your Business Logo…Part 3

What different colours mean?   You need to pick your colours carefully to enhance specific elements of the logo and bring nuance to your message with the use of shade and tone.  Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear [...]

By |2019-08-19T08:14:38-04:00July 29th, 2018|Business Registration|0 Comments

Colour Psychology and Your Business Logo…Part 2

This week… fundamentals of colour (you might want to download a colour wheel). Colour fundamentals:  Trends change, but colour fundamentals stay the same. No matter what look you want to achieve, look to these classic colour relationships for ideas. Monochromatic: A monochromatic colour scheme uses colour variations that come from the same base hue. You [...]

By |2019-08-19T08:19:36-04:00July 22nd, 2018|Business Registration|0 Comments

Choosing a Suitable Business Name…Part 2

This week…3 more tips to choosing your business name. Give It Time Now that you have conducted your brainstorming session(s) and have a long list of possibilities, it's time to review and analyse your results. Go through your list and remove any non-contenders, sort similar names and mark the names that immediately resonate with you. [...]

By |2019-08-19T08:20:09-04:00July 8th, 2018|Business Registration|0 Comments

Choosing a Suitable Business Name

One of the most important and potentially challenging steps of starting a business is choosing a business name. For some, choosing a business name is the first step tackled because it's simple, quick and obvious to the business owner. For others, it's a struggle to identify a business name that truly encompasses the business and [...]

By |2019-08-19T08:20:10-04:00July 1st, 2018|Business Registration|0 Comments

E-Commerce…Part 2

This week…the other five steps to optimise your online store.   Powerful Content:  As online tools and techniques move change, so do online users – they have become more demanding and savvy to marketing techniques. This encourages powerful content! Using techniques such as blogging can make the difference between bland and content with oomph!   [...]

By |2019-08-19T13:28:25-04:00May 27th, 2018|Business Tips|0 Comments


The competition with ecommerce is continuously increasing due to the evolution of online shopping and the choice it offers to the modern-day consumer. To stay competitive within ecommerce, it is important to constantly attract new customers to your site. But how do you attract a customer who is constantly changing their online needs? Here are [...]

By |2019-08-19T08:32:41-04:00May 20th, 2018|Business Tips|0 Comments

Using Video Marketing to turn Leads into your Ideal Client.

If you are embarking on a marketing campaign, you need to know exactly what will stimulate online growth and engagement. Text-based content is always going to be an integral part of marketing.  To really set yourself apart in the digital era, visual content must play a pivotal role in all of your efforts as 65% [...]

By |2017-05-09T02:12:05-04:00April 2nd, 2017|Business Tips|0 Comments

Competitive Advantage

Business is a game and only the team with the best players will win. To beat the competition requires everyone’s collective effort.  As the leader of your business it’s very important you enlist the support of everyone once you’ve agreed on the strategies to adopt in dealing with the competitors. Think of the mosquito… You [...]

By |2019-08-19T13:28:37-04:00October 9th, 2016|Business Tips|0 Comments
Go to Top