If you have just launched a new business and are looking to make a great first impression on prospective customers, then it is essential to create a powerful company profile. The company profile is an effective way to introduce the business to the potential customers and other stakeholders. It is a professional introduction of the business and informs the audience about its products and services.
It is an information brochure that is developed from a reader’s perspective and must be tailor-made for the target audience. A great profile is crucial for any business but it should not be the only promotional tool; one needs to create the right marketing mix to reach out to customers and get them interested in your brand.
If the company profile is being created for the business website, then it must be carefully structured so that users will find all the important information like company address, contact details, management team etc. in sections such as the ‘about us’ page.
As the company profile acts like an ambassador of the policies and working style of a business, it should start with a focused introduction that reflects the management style. The mission statement should be stated clearly. Use catchy terms and keep the business profile up-to-date by reviewing and revising when necessary.
Items typically included in a business or corporate profile are: mission statement, leader’s message, summary of what the company does, company history, successes and milestones, awards and certifications, key personnel profiles, corporate governance, social responsibility, company culture and financial performance.
The first item in the company profile is the mission statement, which gives the reason and purpose of existence of the company. The leader’s message is a message from the chief executive officer or president. The company history details the history of the company, including its successes and challenges. The profile also should include a section providing more detail of the successes and milestones.
Next, the profile should list the company’s awards and certifications, followed by profiles of the key personnel. The corporate governance section discusses how the company meets legal requirements. The social responsibility section outlines how the company meets the expectations and needs of its stakeholders. The company culture provides details of the outlook in regard to the work environment.
In this competitive world your company needs a winning profile to soar. Business owners and managers often think that a sophisticated profile can bring more number of clients than the one written in simple language. This is a misconception, as a profile that is loaded with heavy language is often difficult to understand and creates a disconnect with the target audience. The uniqueness of a well written company profile not only leaves a good impression on the minds of the readers but can also provide you with the essential wings to fly high in the business world.
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