This week…the other five steps to optimise your online store.


Powerful Content:  As online tools and techniques move change, so do online users – they have become more demanding and savvy to marketing techniques. This encourages powerful content! Using techniques such as blogging can make the difference between bland and content with oomph!


Generating content that makes your customers feel something is the way to attract new audiences. Evoking an emotion, which leads to an online shares or interaction, is exactly what you should be aiming to achieve.


The content marketing craze isn’t going away anytime soon, so you should be utilising it. Teaming up with bloggers who share a common interest with your business gives you the perfect opportunity to attract new customers through their online followings.


But don’t just rely on influencer content. Write your own blogs in order to show your expertise in your field, and to help create internal linking on your website. Internal linking is what it sounds like: it’s where you link to another page on your website. This allows your keyword ranking to improve, it facilitates how search engines find webpages on your site, and it helps move traffic through your site.


Platform Integration:  By integrating different selling platforms, you will have easy access to the various online marketplaces through which you sell, and managing them all at once will be relatively simple. Platforms such as Amazon, eBay, and Shopify give you access to a new and broader customer base.


Platform integration also allows your ecommerce business to function and run a lot more smoothly. Using product-listing automation ensures your stock numbers, listings, and ultimately what is shown to prospective customers is all up to date. As you’ll no doubt know from your own buying experiences, there’s nothing worse than choosing your product and then finding out it’s out of stock, so don’t do it to your customers.


Customer Care:  The ecommerce market is constantly expanding, meaning your potential customers have a large selection of businesses to choose from, so how can you make sure they choose you? The answer is simple: excellent customer care. By offering your pre-existing customers second-to-none customer service and thereby proving to them that you value their custom, the good reviews will soon be flooding in. Don’t underestimate the power of word-of-mouth either.


By ensuring you have a solid customer relationship management (CRM) system in place, you’ll have the upper hand in dealing with any customer queries. With a quick response time, you have the advantage of capturing new customers due to your excellent customer care.


Brand Reputation:  When searching online for a product, customers are more often than not going to invest into an ecommerce business that they are already aware of. This all comes down to brand reputation. Building a strong brand reputation can prove dividends in the customer’s decision-making process.


In a market full of peer-to-peer customers, it is vital to establish brand transparency. Enabling open online reviews and feedback will help to enhance your brand reputation and boost your online credibility. With high credibility, prospective customers will trust in your brand, attracting them to invest in your products.


Know Your Audience:   The most important element to attracting new customers is  knowing who you are targeting. This is more than knowing who your product is aimed at, it’s about where your customer’s online journey begins, ends, and everything in the middle. Having ideal customer profile in place will significantly help you in understanding their online behaviour. With this in mind, you will be able to market and target your new customers accordingly.


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