What different colours mean? You need to pick your colours carefully to enhance specific elements of the logo and bring nuance to your message with the use of shade and tone. Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear [...]
This week… fundamentals of colour (you might want to download a colour wheel). Colour fundamentals: Trends change, but colour fundamentals stay the same. No matter what look you want to achieve, look to these classic colour relationships for ideas. Monochromatic: A monochromatic colour scheme uses colour variations that come from the same base hue. You [...]
Understanding the psychology of colour is vital to designing an effective logo, the human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning - not only in natural world but also within our culture. Designers [...]
This week…3 more tips to choosing your business name. Give It Time Now that you have conducted your brainstorming session(s) and have a long list of possibilities, it's time to review and analyse your results. Go through your list and remove any non-contenders, sort similar names and mark the names that immediately resonate with you. [...]
One of the most important and potentially challenging steps of starting a business is choosing a business name. For some, choosing a business name is the first step tackled because it's simple, quick and obvious to the business owner. For others, it's a struggle to identify a business name that truly encompasses the business and [...]
If you have just launched a new business and are looking to make a great first impression on prospective customers, then it is essential to create a powerful company profile. The company profile is an effective way to introduce the business to the potential customers and other stakeholders. It is a professional introduction of the business and [...]
Do you know the difference between a business plan and a business proposal? These are two very different business documents, each serving a distinct purpose. A business plan documents your vision for your business and how you intend to achieve that vision. It contains financial projections of what the business will cost to develop and [...]
You’ve come up with a killer business idea; you are itching to get your start-up off the ground as quickly as possible. Thinking about which legal structure to choose won’t be what gets you out of bed in the morning, but it’s important to take some time to think this through. Decisions you make now [...]
Last week we spoke about the role and responsibilities of the board in business and that these are outlined in the company’s bylaws. Today we will share with you the importance of having bylaws and what they should address. As a small business you should have a set of written bylaws that designate in advance [...]
Most small businesses that have changed their registration status from sole trader to limited liability ask about the roles of the board in its management. Today we highlight the role of the Company Secretary and governance guidelines for the board also the Directors. The Corporate Secretary serves as Lead of the Corporate Secretariat and a [...]
