Today we will suggest methods you can use to turn that traffic and interested audience into a real stream of revenue.
Assuming you have a high-traffic blog already in place (with at least a few thousand monthly visitors), you’ll be ready to start monetising. However, before you start strategizing your execution, you should know and become familiar with these basic principles…
Prioritise your content. When you decide to make money from your blogging efforts, that can become your primary focus. You’ll get lost in a chase for more money-making opportunities, and the quality or consistency of your content will begin to suffer. Don’t let this happen to you; no matter which path to monetisation you choose, you need to keep the quality of your work high and consistent. You won’t be able to make any money if your regular visitors stop coming to your site. All other considerations are secondary.
Keep it tasteful. Next, consider the fact that any method of making money can be done tastefully or obnoxiously; just as most people are turned off by an aggressive salesman getting in their face about a product, most people are turned away from blogs that try to make money in tasteless ways. For example, if you cram advertising down your users’ throats, or advertise with companies that conflict with your values, your users could stop visiting your blog out of annoyance or even lost respect. Keep all your methods tasteful and appropriate.
Scale up gradually. Next, you’ll want to scale your efforts gradually, for a number of reasons. If you try to do everything at once, you could end up shocking your readers; imagine coming to a website that was once ad-free that’s now chock-full of ads in every corner. You could also compromise your own execution. Don’t try to do too much or you’ll only make more mistakes throughout the process.
Now, let’s take a look at a variety of different monetisation methods you can use to turn your blog’s traffic into real revenue.
First up, there’s affiliate marketing: a subtle way of advertising a chosen product and earning money from any sales you facilitate. If you’re looking for something hands-off, relatively innocuous, and easy to integrate, it’s a perfect fit. However, you need to be aware that unless your brand is seeing tens of thousands of visitors, this isn’t your most profitable option. If you’re uncertain, it’s worth a try—it won’t cost you anything but a bit of time.
Different programmes offer different percentage commissions and different perks and you may even find affiliate deals for service-based industries. You can include as many or as few links as you’d like, and you don’t have to alter anything on the product pages themselves. You’re not responsible for anything other than including the links. You usually don’t have an ongoing relationship to manage but it also takes some work to find the perfect products that fit your blog’s niche and appeal to your key demographics.
Your links will keep earning money as long as people are following them. This makes affiliate links some of your best opportunities to secure passive income in the long term.
Pay Per Click Advertising (PPC): You can probably guess from the name how you monetise your blog from this method. You get paid for every click a visitor makes on these ads. You sign up with will then send ads to your site that are relevant to the content of your website. Choosing which ads show up on your site is dependent on the content of your website. After all, it would be daft showing financial products on a website that talks about children’s toys and vice versa.
PC ads vary in profitability depending on the amount of traffic your website gets. Only a small percentage of people will click on these ads, so to earn a lot of money from them you will need a lot of traffic. Certain parts of your website pages are more valuable than others. For example, the spaces at the beginning and end of articles/blog posts are highly visible, so by putting a PPC in those positions may increase the chances of someone clicking on one. If on the other hand you place these ads at the bottom of the page where nobody can see them, then nobody will click on them
PPC ads are a good way to easily monetise your blog. However, to make serious money from them you will need lots of traffic.
Text Link Ads (TLAs): This type of advertising allows you to place text based ads within the text of your articles. For example, if you are writing an article about gardening, you can place text-link ads within your posts that would refer your viewers to a site that sells garden tools such as lawn-mowers. You can’t just link to anything though. You need to sign up to a specialised provider who will automate the service.
TLAs are quite good as it offers a non-intrusive way to monetise your blog that won’t be off-putting to your readers.
In-text Ads: Are very similar to the above text link ads. These are placed inside your articles or blogs. Again you can sign up to a provider that will place sponsored links within your text. These are double underlined to make them stand out from other links, so that when a user moves the mouse over one of them a small advertising pop-up will appear. The user can then decide if they want to click on it, which will make you a small amount of money.
These types of ads are a bit more obvious than the previous type, which can put some people off but if used properly, they can be a good way to monetize your blog.
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