Today we continue with ideas to “Monetise your Blog”…


Advertising Space:  You can monetize your blog by selling space on your website for advertisers to display a banner. This can be a very lucrative method as it allows you to cut out the middleman and charge what you want for other people to advertise on your site.


Generally, you display an ad for a fixed amount of time for an agreed fee with the advertiser. The downside of this method is that you need to commit time to manage the whole process with the advertiser and that your site needs to have a lot of traffic to be considered by advertisers.


Audio Advertising:  Pay per Play (PPP) audio adverts are played every time someone visits your website. These ads usually only last a few seconds but the viewer is unable to stop them.   However this method is very intrusive and may turn off your visitors, making them less likely to make a return visit.


Another form of audio advertising that you could use is ‘Podcast Ads’. If you run a podcast on your website, perhaps a weekly update letting your listeners what is new on your website, then you could choose to include advertising.  This is less intrusive than the former because your podcast would just seem like a short radio show with commercial breaks as long as you don’t go overboard with the amount of adverts, this may be a method that could be used to monetize your blog.


Cost Per Mile (CPM) Advertising:  CPM is similar to PPC advertising, however instead of getting paid on a per-click basis, you get paid according to the number of page views you get. This is worked out for every 1000 impressions that it has. For example, a website that gets 200,000 page views per month that displays a $1/CPM ad will earn you $200 a month!


Just like PPC, CPM adverts can pay you more depending on where the advert is placed on your website. The higher the ad is placed and the bigger the ad is, will generally make you more money.


CPM adverts are beneficial for websites that have lots of traffic and a high page view per visitor ratio, but it is still a good option to consider when looking at ways to monetize your blog.


Pop-ups:  Pop-ups are very common online, but they are also very annoying. Many people hate pop-ups and have pop-up blockers installed to stop them. However, if executed in the right way, they can work. Having a single pop-up on your website that only appears to new visitors may work. They grab the attention of the visitor on their first visit and after that they won’t be bothered again by them.


Pop-ups don’t necessarily need to sell products directly.  You can use them indirectly to promote aspects of your website, for example to encourage people to sign up to your email list of tutorials.


Pop-ups can work if you make them less annoying to people. The more frequently they appear, the less traffic you will get coming back!


Join us next week for Part 3!


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